Thursday, 1 January 2009
Richard Sennett's 2008 book "The Craftsman" is an excellent read not only for the question of craft but also for the most basic existential questions we face today.
He posits three basic abilities as the foundation of craftsmanship:
to localise - making a matter concrete;
to question - reflecting on its qualities;
to open up - expanding its sense.
Now if ever there was a basic structure to improve marketing that must be it. The task for 2009!!