Friday, 7 March 2008
If I am not careful this is going to end up a blog of symbols, logo and signs but perhaps that's necessary.
So here's the Fairtrade logo that great image of a quirky looking parrot! Strange what your eyesight and mind can do. Oh no it's not it's a person set between sky and earth - I hadn't cottoned on to this till recently. Then Oli of OW consultancy pointed out it is actually some weird green and blue fishes. Logo's are so awkward and difficult to get right. If you look on Google images however you do tend to see the Fairtrade logo closely connected to the statement: "Guarantees a better deal for Third World producers" which in essence counter balances the pure imagery of the logo. And yet! Isn't Third World pace now? Time to change?