When you travel you have to find your way around a airport, train station, the city in general the road network. Land yourself in the heart of Prague and you might just go "What?". Try the street maps posted up in the street - ah result! On the key a big red arrow "You are here". Great thanks. But wait a minute the arrow is NOT transposed to the map so you are none the wiser. Then there is the Metro, very Moscow like, in that you have to be on the ball with which station you are at - announcements on the train are reasonably helpful but need to be repeated - especially as on arrival at the station, the station names are not readily visible.
But what space are the Czech's in when it comes to advertising displays on the escalators. In London you ride the escalator and can read the adverts horizontally. In Prague the adverts are set square to the incline of the escalator. What? See picture. Must be plenty of jobs for neck masseurs in the city.